Optimize Your Business Today!
Don’t Settle For Less
Work on your Business, not in It.
The Coaching Academia provides organisations of all types with the right knowledge and connections to effectively commercialize their ideas and upscale their businesses as well as make a lasting difference.
We work globally with the organisations of all the sizes and across a variety of sectors. Our coaches act as advisors to the European Commission and European Executive Agency for SMEs. We work with top companies such as PwC and Pfizer and we expand our client portfolio daily.
Process
Commercialize your idea & Upscale your business
IN HOUSE COACHING
We offer In House coaching for a needed period of time or on a continuous basis. We do this online at the moment using a variety of platforms, therefore you can access our services from wherever you are in the world. Our services are customized and our Coaches will apply the most appropriate tools and techniques for your organisation.
OUR READY WORKSHOPS
Our workshops offer knowledge and skills across diverse business topics, from pitching your idea to investors, IP strategy development, business model and marketing positioning to leadership and reaching your goals. The workshops are directed to directors, business owners and managers, but can benefit entire teams.
SERVICE PACKAGE TAILORED TO YOUR NEEDS
We offer to design a package for your particular needs, combining tailored coaching with our ready or customised workshops. Both the duration and topics can vary dependent on your current and future needs. You can choose your preferred coaches and we can help you identify the best match.
Our Coaches
A Team Of Professionals

Andreas Wolf
Leadership Coaching Expert
Core Competencies
‣ Organisational change
‣ Adaptive leadership
‣ Lateral leadership
‣ Personal coaching
‣ Business coaching
Short Bio
Andreas is Co-founder and Managing Director of the Berlin based management consultancy SHIFTHAPPENS (www.shifthappens.de). He has around 20 years experience in leadership of international large scale projects. He is also co-founder of smE-MPOWER tools for business innovation coaching in SMEs and the EASME coaching community of the European Commission. Andreas is a natural integrator providing adaptive and lateral leadership in high complex environments. As a coach, both in personal and business contexts, Andreas strikes the fine balance between emphatic understanding and challenging honesty. His current consulting focus is modelling and leading organisational change in different industries and company sizes.

TIJANA BUGARČIĆ, Phd MBA
Investment Readiness Expert
Core Competencies
‣ Investment readiness
‣ Business planning
‣ Product and market opportunity assessment
‣ Strategic analysis
‣ Strategy development
‣ Brand positioning
Short Bio
Tijana acts as a Business Innovation Coach for the European Commission, Executive Agency for SMEs and PwC. She is an International Advisor for the European Bank. She was part of the H2020 evaluation panel for 6 years and made decisions on the investment priorities on behalf of the European Commission across different topics and industries. Tijana’s clients include large corporations such as Pfizer and Roche as well as many SMEs across the world.
https://www.linkedin.com/in/tijana-bugarcic-phd-mba-96693960/

Freddy Guemeni
Intellectual Property Rights Expert
Core Competencies
‣ Patent searching
‣ IP commercialisation
‣ IP due diligence
‣ IP contracts
‣ IP audit
‣ IP strategy
Short Bio
Freddy’s background is in research commercialization and intangible assets’ management. He has experience of managing a portfolio of 300+ patent families for global leading Universities such as Imperial College London and University of Manchester. Freddy has supported numerous licensing deal negotiations and numerous spin-outs’ creations. Freddy has field expertise in the capture, identification and acquisition of intellectual property rights comprising patents, trademark, design and trade secrets. Freddy has led IP & exploitation work packages of several EU-funded collaborative R&D projects. He is a guest lecturer for Top 100 World’s most innovative Universities including Imperial College London and the University of Manchester. He also delivers training and workshops to CEOs and MDs on Intellectual Property and Intensive Business Modelling.

PÉTER MOGYORÓSI, PhD
Commercialisation of R&D
Core Competencies
‣ Strategic planning
‣ Business development
‣ Establishment of new cooperations
‣ Innovation management
‣ Commercialization and exploitation
Short Bio
Peter has 25+ years practical experience in innovation management, research-industry co-operations, technology transfer and project development. His clients are in Europe (mainly in West-Balkan region) and in the Far-East (China, Taiwan, Japan, Korea, Singapore). Peter is author of some 25 international scientific publications and 6 further publications in the field of innovation management. He has been the CEO of LC Innoconsult since 1992. Peter has significant experience in the field of coaching and for years he has been providing coaching service to H2020 SME Instrument beneficiaries, for start-up companies in the framework of PROFIS Project and he has coached 100+ companies in North Macedonia. During the last 25 years he has been working as an external consultant on a high number of projects for the European Commission, NATO and the United Nations (UNIDO, UN ESCAP) and World Bank.

MICHELA MAGGI, PhD
GDPR and Brand Protection
Core Competencies
‣ Data protection compliance
‣ GDPR health and research compliance
‣ IP protection
‣ Patents and trade secret
‣ Brand protection
Short Bio
Michela acts as a Coach for the European Commission and she assists multinational companies as well as non-profit organizations. She is entrusted as Data Protection Officer of large companies in the field of innovation, scientific and genetic research as well as in other fields. She also assists entities on Intellectual Property Protection and has a PhD in this field. She is the Chief Scientific Officer of an European project called “MarchieBrevettiUe” and she is a member of the International Standing Committee of Trade Secrets and the Association of the Intellectual Property Protection. Michela published a large number of scientific and informative works on IPR protection.

Nestor Rodriguez
Financing and M&A
Core Competencies
‣ Market modelling
‣ Mergers & Acquisitions
‣ Corporate strategy
‣ Project management
Short Bio
Nestor held Senior Management positions in Strategy for companies such as Siemens, Engage AG and AMR International, before setting up Atrineo AG and started as a coach with Coaching Academia. His consultancy practice is one of the leading ones in Germany and his clients include companies from sectors such as Energy, Retail, Construction and IT. Nestor is certified business coach of the European Commission.
Testimonials
From Our Clients

The experience of working with Andreas from Coaching Academia has been a highlight of our past months. He has challenged us to think about where we are, and what we are looking for! We are enjoying the challenge, and implementing his suggestions. I wish we had met him 4 years ago!
Malcolm Allison
Owner, InterComm

We are a growing architecture practice and Simon’s time, advice and questioning was hugely helpful to the management team. Through a series of workshops Simon helped us define our marketing strategy with some confidence. This has then been the springboard to further investment and growth.
Simon Parker
Co-Founding Director, Seven Architecture

Dr. Tijana Bugarcic supported our start-ups incubator and accelerator Swiss Rockets AG in screening and selecting the most promising technologies and supported our projects portfolio tremendously in the investment readiness process from a very early stage of the product development. Her work and support adds enormous value to us.
Vladimir Cmiljanovic
Chairman and CEO, Swiss Rockets AG
Clients
Our Clients and Collaborators









