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The Coaching Academia provides organisations of all types with the right knowledge and connections to effectively commercialize their ideas and upscale their businesses as well as make a lasting difference.

We work globally with the organisations of all the sizes and across a variety of sectors. Our coaches act as advisors to the European Commission and European Executive Agency for SMEs. We work with top companies such as PwC and Pfizer and we expand our client portfolio daily.

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Commercialize your idea & Upscale your business


We offer In House coaching for a needed period of time or on a continuous basis. We do this online at the moment using a variety of platforms, therefore you can access our services from wherever you are in the world. Our services are customized and our Coaches will apply the most appropriate tools and techniques for your organisation.


Our workshops offer knowledge and skills across diverse business topics, from pitching your idea to investors, IP strategy development, business model and marketing positioning to leadership and reaching your goals. The workshops are directed to directors, business owners and managers, but can benefit entire teams.


We offer to design a package for your particular needs, combining tailored coaching with our ready or customised workshops. Both the duration and topics can vary dependent on your current and future needs. You can choose your preferred coaches and we can help you identify the best match.

Our Coaches

A Team Of Professionals

Andreas Wolf

Leadership Coaching Expert

Core Competencies

‣ Organisational change
‣ Adaptive leadership
‣ Lateral leadership
‣ Personal coaching
‣ Business coaching

Short Bio

Andreas is Co-founder and Managing Director of the Berlin based management consultancy SHIFTHAPPENS (www.shifthappens.de). He has around 20 years experience in leadership of international large scale projects. He is also co-founder of smE-MPOWER tools for business innovation coaching in SMEs and the EASME coaching community of the European Commission. Andreas is a natural integrator providing adaptive and lateral leadership in high complex environments. As a coach, both in personal and business contexts, Andreas strikes the fine balance between emphatic understanding and challenging honesty. His current consulting focus is modelling and leading organisational change in different industries and company sizes.



Investment Readiness Expert

Core Competencies

‣ Investment readiness
‣ Business planning
‣ Product and market opportunity assessment
‣ Strategic analysis
‣ Strategy development
‣ Brand positioning

Short Bio

Tijana acts as a Business Innovation Coach for the European Commission, Executive Agency for SMEs and PwC. She is an International Advisor for the European Bank. She was part of the H2020 evaluation panel for 6 years and made decisions on the investment priorities on behalf of the European Commission across different topics and industries. Tijana’s clients include large corporations such as Pfizer and Roche as well as many SMEs across the world.


Freddy Guemeni

Intellectual Property Rights Expert

Core Competencies

‣ Patent searching
‣ IP commercialisation
‣ IP due diligence
‣ IP contracts
‣ IP audit
‣ IP strategy

Short Bio

Freddy’s background is in research commercialization and intangible assets’ management. He has experience of managing a portfolio of 300+ patent families for global leading Universities such as Imperial College London and University of Manchester. Freddy has supported numerous licensing deal negotiations and numerous spin-outs’ creations. Freddy has field expertise in the capture, identification and acquisition of intellectual property rights comprising patents, trademark, design and trade secrets. Freddy has led IP & exploitation work packages of several EU-funded collaborative R&D projects. He is a guest lecturer for Top 100 World’s most innovative Universities including Imperial College London and the University of Manchester. He also delivers training and workshops to CEOs and MDs on Intellectual Property and Intensive Business Modelling.



Commercialisation of R&D

Core Competencies

‣ Strategic planning
‣ Business development
‣ Establishment of new cooperations
‣ Innovation management
‣ Commercialization and exploitation

Short Bio

Peter has 25+ years practical experience in innovation management, research-industry co-operations, technology transfer and project development. His clients are in Europe (mainly in West-Balkan region) and in the Far-East (China, Taiwan, Japan, Korea, Singapore). Peter is author of some 25 international scientific publications and 6 further publications in the field of innovation management. He has been the CEO of LC Innoconsult since 1992. Peter has significant experience in the field of coaching and for years he has been providing coaching service to H2020 SME Instrument beneficiaries, for start-up companies in the framework of PROFIS Project and he has coached 100+ companies in North Macedonia. During the last 25 years he has been working as an external consultant on a high number of projects for the European Commission, NATO and the United Nations (UNIDO, UN ESCAP) and World Bank.



GDPR and Brand Protection

Core Competencies

‣ Data protection compliance
‣ GDPR health and research compliance
‣ IP protection
‣ Patents and trade secret
‣ Brand protection

Short Bio

Michela acts as a Coach for the European Commission and she assists multinational companies as well as non-profit organizations. She is entrusted as Data Protection Officer of large companies in the field of innovation, scientific and genetic research as well as in other fields. She also assists entities on Intellectual Property Protection and has a PhD in this field. She is the Chief Scientific Officer of an European project called “MarchieBrevettiUe” and she is a member of the International Standing Committee of Trade Secrets and the Association of the Intellectual Property Protection. Michela published a large number of scientific and informative works on IPR protection.


Nestor Rodriguez

Financing and M&A

Core Competencies
‣ Business planning
‣ Financing
‣ Market modelling
‣ Commercial due diligence
‣ Mergers & Acquisitions
‣ Corporate strategy
‣ Project management
Short Bio

Nestor held Senior Management positions in Strategy for companies such as Siemens, Engage AG and AMR International, before setting up Atrineo AG and started as a coach with Coaching Academia. His consultancy practice is one of the leading ones in Germany and his clients include companies from sectors such as Energy, Retail, Construction and IT. Nestor is certified business coach of the European Commission.



From Our Clients


Our Clients and Collaborators