be inspired innovate upscale

we challenge and develop leaders

coaching for success

we help you achieve your goals

work on your business, not in it

we inspire today`s business leaders

power of networks

we help you find strategic partners


The Coaching Academia provides organisations of all types with the right knowledge and connections to effectively commercialize their ideas and upscale their businesses as well as make a lasting difference. We are Expert Advisers for the European Commission and European Executive Agency for SMEs.


Visit us regularly and check for the new events. We are constantly working on new programs and workshops. For both of us...

1 - 2 - 1 Coaching

Our Coaches are from diverse backgrounds and with the set of skills to suit your particular needs. We offer 1 2 1 coaching on continuous basis.

Annual Membership

1. Monthly 1-2-1 coaching session with your preferred coach
2. Free access to our monthly events, expert speakers and interactive workshops at the chosen location: Belgrade or London
3. Monthly private advisory groups with 15-18 other business leaders and a coach that provides access to different perspectives
4. Access to global community of members and network


The best coaching team is in front of You.
Andreas Wolf

‣ Organisational Change
‣ Adaptive Leadership
‣ Lateral Leadership
‣ Personal Coaching
‣ Business Coaching


Andreas is Co-founder and Managing Director of the Berlin based management consultancy SHIFTHAPPENS ( He has 16 years experience in leadership of international large scale projects. He is also co-founder of smE-MPOWER tools for business innovation coaching in SMEs and the EASME coaching community of the European Commission. Andreas is a natural integrator providing adaptive and lateral leadership in high complex environments. As a coach, both in personal and business contexts, Andreas strikes the fine balance between emphatic understanding and challenging honesty. His current consulting focus is modelling and leading organisational change in different industries and company sizes.

Tijana Bugarčić PhD MBA

‣ Training and Coaching
‣ Business Planning
‣ Product and Market Opportunity Assessment
‣ Strategic Analysis
‣ Strategy Development
‣ Brand Positioning

Tijana acts as a Business Innovation Coach for the European Commission, Executive Agency for SMEs and as an International Advisor for the European Bank. She is an Expert Consultant and adviser for the European Commission`s investment projects. She is part of the H2020 advisory board, with the total budget of 80 billion Euros. She is a member of the European Innovation Council. Tijana`s clients include large corporations such as Pfizer and Roche.

Freddy Guemeni

‣ Patent searching
‣ IP Commercialisation
‣ IP Due Diligence
‣ IP Contracts
‣ IP Audit
‣ IP Strategy

Freddy`s background is in research commercialization. He has experience of managing a portfolio of 500+ patent families for a global leading University, Imperial College in London, and supporting numerous licensing deal negotiations and numerous spin-outs’ creations. Freddy has field expertise in the acquisition and registration of intellectual property rights, including patents, trademark, design and trade secrets. He is specialist of the identification and capture of intangible assets. He is guest lecturer at Imperial College and Imperial College Business School. He is delivering training and leading workshops to CEOs and MDs on Intellectual Property and Intensive Business Modelling.

Simon Shepherd
‣ Website Performance 
‣ How to gain traffic to your site
‣ Google Analytics 
‣ Content Marketing
‣ Writing Blogs
‣ Referral Marketing
‣ Review Sites
‣ Social Media 
‣ Digital Marketing campaigns 
‣ Automating your marketing 

Simon helps businesses grow by providing sales and business development coaching and marketing consultancy to develop the individual components of the marketing mix and this includes how to use traditional marketing channels, digital marketing, social media and word of mouth and international marketing. His clients include government bodies in the UK such as ESPO, Leeds Council, North Yorkshire, Sheffield City Council, York College and Defra. Simon is EC certified business innovation coach.

Prof Roberto Carella
‣ Organizational Theories
‣ Entrepreneurship
‣ Creativity
‣ Branding
‣ eBusiness
‣ Strategy
‣ Marketing
‣ Knowledge Management

Roberto is Professor of Economics, Organizational Theories and Strategic Management at the University of Basilicata and at the Polytechnic of Bari. He is a researcher and a Certified Business Coach of the European Commission and Vice President of MT-Europe. He is  certified professional in “Promoting Innovation”, a programme of Climate KIC.

Haki Kapasi MBA

‣ Organisational Strategy
‣ Planning
‣ Personal Development
‣ Interpersonal Dynamics
‣ Leadership
‣ Diversity
‣ Company`s Culture

Haki Kapasi has over 30 years of experience as a trainer and consultant and brings together understanding of organisational development and individual development. She works with individuals to understand the barriers to progress and to find solutions. She is  enabling individuals to identify their vision, identifying barriers to that vision, and find strategies for achieving them. She is coaching senior staff to handle organisational issues. Haki has worked with small and national NGOs, like Save the Children Fund and Barnardos, and with over fifty Local Authorities throughout the UK. Her work has encompassed coaching, strategy and policy development, reviews and evaluations.

Nestor Rodriguez
‣ Business Development
‣ Go-to-market Strategy
‣ Business Planning
‣ Financing
‣ Market Modelling
‣ Commercial Due Diligence
‣ Mergers & Acquisitions
‣ Corporate Strategy
‣ Project Management

Nestor held Senior Management positions in Strategy for companies such as Siemens, Engage AG and AMR International, before setting up Atrineo AG and started as a coach with Coaching Academia. His consultancy practice is one of the leading ones in Germany and his clients include companies from sectors such as Energy, Retail, Construction and IT. Nestor is certified business coach of the European Commission.

Renata Sabatini

‣ Process Management
Budget Analysis
Managerial Accounting
Budgeting Techniques
Financial Accounting
Business Finance and Capital Budgeting
Accounting Principles

Renata has 25+ years experience as a Corporate Controller. As a Corporate Consultant she deals with delivering training courses on various disciplines such as finance, control, warehouse and purchase management, communication and business strategies. She helps large corporations in financing projects using regional, national and European tenders. She also helps in drafting CTP reports for bank wear and is an official consultant to the municipality of Celano and is fully approved coach by the European Commission and EASME.

Alistair Iverson

‣ Pitching for Innovation Funding
‣ Innovate UK and Horizon 2020
‣ Product Development Planning
‣ Partner Collaboration
‣ Product Commercialisation
‣ Sales Channel Pipeline
‣ Customer Loyalty and Service
‣ Business Planning
‣ Stakeholder Value
‣ Elephant Hunting

Alistair has over 35 years experience of business process analysis and strategic planning. His software companies designed and developed systems at the international level. Within his coaching role he strive to support businesses with a range of advise aimed at: indentifying problem business areas; developing new business practices; exploring potential new markets; identifying funding opportunities and most importantly, providing increased value to stakeholders. He advises on UK and EU funding for innovation research and commercialisation, working with businesses to help them formulate their ideas and prepare their business plan in readiness for public, or private, growth investment. He is a Business Innovation Coach for the European Commission, Executive Agency for SMEs and an International Advisor for the European Bank.

Michela Maggi PhD

‣ Training and Coaching
‣ Data Protection Compliance
‣ GDPR Health and Research Compliance
‣ Intellectual Property Protection
‣ Patents and Trade Secret
‣ Brand Protection

Michela acts as a Coach for the European Commission and she assists multinational companies as well as non-profit organizations. She is entrusted as Data Protection Officer of large companies in the field of innovation, scientific and genetic research as well as in other fields. She also assists entities on Intellectual Property Protection and has a PhD in this field. She is the Chief Scientific Officer of an European project called “MarchieBrevettiUe” and she is a member of the International Standing Committee of Trade Secrets and the Association of the Intellectual Property Protection. Michela published a large number of scientific and informative works on IPR protection.

Kauko Määttä

‣ Startups
‣ Business Expanding Development
‣ Stakeholder Аnalyses (NBS method)
‣ Strategy
‣ Training and Coaching
‣ Marketing
‣ Networking Development
‣ Creative Development

Kauko has been coaching over 25 years on worldwide projects. He is a Coach for the European Commission, Executive Agency for SMEs and the BlueInvest initiative between the European Commission and PwC. He has experience in working as a member and chairman of many boards of directors across different organizations. His clients include large corporations and SMEs across technology sectors.

Péter Mogyorósi PhD

‣ Strategic Planning
‣ Business Development
‣ Establishment of New Cooperations
‣ Innovation Management
‣ Commercialization and Exploitation

Peter has 25+ years practical experience in innovation management, research-industry co-operations, technology transfer and project development. His clients are in Europe (mainly in West-Balkan region) and in the Far-East (China, Taiwan, Japan, Korea, Singapore). Peter is author of some 25 international scientific publications and 6 further publications in the field of innovation management. He has been the CEO of LC Innoconsult since 1992. Peter has significant experience in the field of coaching and he provides coaching service to H2020 SME Instrument beneficiaries, for start-up companies in the framework of PROFIS Project and he has coached 100+ companies in North Macedonia. During the last 25 years he has been working as an external consultant on a high number of projects for the European Commission, NATO and the United Nations (UNIDO, UN ESCAP) and World Bank.


Our clients about cooperation.

At these events Tijana created a wonderful, and instantly family like atmosphere leading to new knowledge, projects, business and friends.

Dr. med. univ. Jama NateqiDr. med. univ. Jama NateqiCEO, Symptoma GmbH
I consider myself very lucky to get the chance to work with Roberto from Coaching Academia. He is very efficient and highly professional. I am always impressed with his innovative ideas. He has a strong entrepreneurial mindset and I can say he's a great asset for opening new markets and coaching SMEs.
Antonella DesiatiAntonella DesiatiCEO, Geovì srl

I have attended two meetings built by Tijana from Coaching Academia, which were in every way outstanding. Tijana brought together specialists from different disciplines,  who all had something to contribute, which meant the meetings were highly collaborative, supportive and productive. As testimony, I have projects with three other participants and made life lasting connections. Tijana has ability to build meeting that make a real difference for people.

Malcolm AllisonMalcolm AllisonOwner, InterComm, medical communications

We are a growing architecture practice and Simon’s time, advice and questioning was hugely helpful to the management team. Through a series of workshops Simon helped us define our marketing strategy with some confidence. This has then been the springboard to further investment and growth.

Simon ParkerSimon ParkerCo-Founding Director, Seven Architecture

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